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Media Preparation Vital to Build Brand Values or Handle Crisis PR, says DobsonPR

Ridgefield, CT (Vocus) May 29, 2010 -- “Preparing for media interviews and interaction is vital for brand building for companies and products and to ready executives to meet with media during crisis,” announced Brian Dobson of the public relations firm online at www.DobsonPR.com.

“Through mock interviews and public relations counseling coupled with our state-of-the-art video studio, we can help executives and spokespeople through the learning curve of media interaction to obviate on-the-job training that shows inept reactions during times of crisis or when news breaks about their products or services,” he said.

“Companies unprepared to communicate promptly, confidently and effectively under a media spotlight hits will see brand values decline and company images damaged but DobsonPR Media Training (http://www.dobsonpr.com) can prepare managers for media interaction,” said Dobson, a former journalist who has headed PR at two major corporations, including a Fortune 50.

“We offer simulated interviews in a TV studio setting with professionals experienced in news and production and can advise clients on media interaction, as well as film and edit interviews to show them how news programs would present them on TV,” said Dobson.

The company said, “Overseeing media training are Brian Dobson, who was a journalist at Dow Jones and Reuters, worked in PR at the New York Stock Exchange and headed PR at a national consumer products company and at a global conglomerate; and Hugh Daly, an award-winning videographer and Director of Photography.”

DobsonPR media preparation is part of the services of Dobson Communications, of Ridgefield, CT, a full service public relations firm online at www.DobsonPR.com. For information about DobsonPR.com contact Barbara Green at 203-894-9240 or Barbara_Green (at) DobsonPR (dot) com.

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